53+ Key Performance Indicators (KPIs) for Cannabis Retail Stores

Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but you are about to learn why that is a common mistake and how to look at the bigger picture at all your KPI’s, key performance indicators. The following are signs you want to monitor in your dispensaries marketing plan – We are breaking down 53+ KPI’s into seven main categories: website, Google, social media, paid, email, reputation, and finance.

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Cannabis Industry Gets Crafty With Terpenes

Terpenes, terpenoids, terps. Whatever you call them, these compounds in cannabis that give it distinctive aromas and flavors are popping up in consumer products everywhere. In US states where medical and recreational cannabis is legal, companies are spiking tinctures, vaping oils, lotions, foods, and beverages with terpenes, along with cannabinoids like tetrahydrocannabinol (THC) and cannabidiol (CBD). In other places, companies are marketing similar products minus the THC, with labels claiming “whole plant” medicine or “full spectrum” CBD.

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