Lessons learned in Colorado can benefit all aspiring recreational marijuana entrepreneurs

Marijuana executives in Colorado – both plant-touching and ancillary – have learned enough about doing business in a new adult-use cannabis market over the past five years to write textbooks on the topic.

The Centennial State made history when it launched the world’s first adult-use marijuana market Jan. 1, 2014.

Along the way, Colorado’s cannabis trailblazers have encountered more than their share of growing pains – lessons that can be applied to other emerging recreational markets.

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This Year’s SXSW Festival Has a Top-Shelf Cannabis Lineup

he 2019 SXSW Festival and Conference steps into America’s legal future later this month, offering three days of insight and debate among cannabis experts, political advocates, scientists, and entrepreneurs. It’s the famed festival’s first-ever foray into cannabis.

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Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’

It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up every day to cater to the millions of people who are being exposed to legal cannabis for the first time, and established ones are broadening their offering to get a piece of both the medical and recreational pie.

Herein lies the challenge with cannabis marketing. As an industry, cannabis is still a baby and has some growing pains to deal with.

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The cannabis industry is begging the FDA for some CBD regulations as Gottlieb heads to the Hill

Congress’ legalization of hemp products, including most CBD, in December is forcing the FDA to consider writing new rules — and casting a cloud of uncertainty over the emerging industry. The absence of clear regulations has cities and states, even ones that have legalized forms of marijuana, pulling products off shelves and levying fines against establishments that sell CBD-infused food and beverages.

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Marketing 101: Making Your Brand Stand Out

With so many new products flooding the cannabis market these past few years, it’s more important than ever before to make sure your own brand stands out amongst the crowd. It’s imperative that your product establishes a brand identity as soon as possible to attract loyal customers, break into the business, and survive in the competitive legal cannabis industry.

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Cannabis Executives Reveal The Industry’s 2019 Challenges And A Few Opportunities Too

Hemp’s been legalized and CBD products are trending. States are pulling in hundreds of millions in tax revenues from legal cannabis sales. At the same time, Federal restrictions still keep business operators in legal limbo and bans on medical cannabis research means US companies are lagging companies in countries like Israel where those studies are legal.

Here, senior cannabis executives weigh in on what keeps them up at night and what they hope for in the coming year.

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