Marketing lessons cannabis companies learned during 4/20/2020

The coronavirus pandemic forced marijuana companies to be creative in getting the word out during this year’s 4/20 sales event.

With limited to no in-store sales capabilities, businesses leaned on web-based solutions, including social media, videoconferencing and email marketing to reach consumers about the unofficial April 20 cannabis holiday.

Marijuana Business Daily surveyed several cannabis businesses to find out what they have learned about marketing during the COVID-19.

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