Retail pop-ups help cannabis suppliers attract customers

As marijuana companies seek more and different ways to make their products stand out on store shelves, they’re starting to turn to pop-up displays and events inside retail locations.

Setting up a temporary sales outlet – known as a pop-up – inside a cannabis store allows cannabis producers, vape makers, edibles manufacturers and other marijuana product suppliers to have direct contact with consumers.

Pop-ups also can assist companies in presenting new items and serving up in-store specials.

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