53+ Key Performance Indicators (KPIs) for Cannabis Retail Stores

Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but you are about to learn why that is a common mistake and how to look at the bigger picture at all your KPI’s, key performance indicators. The following are signs you want to monitor in your dispensaries marketing plan – We are breaking down 53+ KPI’s into seven main categories: website, Google, social media, paid, email, reputation, and finance.

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