Marketing Cannabis Within the Confines of ‘Recreational’ and ‘Medical’

It’s an exciting time for cannabis. The momentum around legalization is showing no signs of slowing, with 33 states having already legalized cannabis in some form, 10 of which have legalized both medical and recreational use. New businesses are popping up every day to cater to the millions of people who are being exposed to legal cannabis for the first time, and established ones are broadening their offering to get a piece of both the medical and recreational pie.

Herein lies the challenge with cannabis marketing. As an industry, cannabis is still a baby and has some growing pains to deal with.

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